The first platform in the Middle East and North Africa region (MENA) to provide comprehensive guidance to everything a dental student/ intern may need to excel in his/her dental career, and allow a smooth, stress-free, and successful transition from a dental intern to a dentist.
The goal was to host an offline event with multiple lectures which all aimed to orient fresh dental graduates on how to make the best out of their internship year
The goal was to get 40 attendees for the event, but we managed to get 150 attendees for the event
First of all, we made a landing page containing all event details
1) The landing page of the event contained all event information and the registration process
- We prepared all necessary registration & thank you pages for each event registration
- We launched a social media campaign inviting all our targeted audience to subscribe to our upcoming event
Event Landing Page
Thank You Page
2) We were nearly 100 so we wanted to get to 150, So we suggested to make a FREE webinar talking about the event and what to expect fotm it
- We made a social media campaign inviting all our targeted audience to subscribe to our FREE Webinar.
- We created a sales page, a thank you page for the webinar.
- We created retargeting conversion social ads using FB pixel to direct leads to the event's landing page.
- We created an automated workflow through which all leads will be subscribed to an automated email campaign that lasts for 4 days. Each mail is trying to reconnect with the leads through different angles redirecting them to the event's landing page so they can purchase the ticket.
Free Webinar Registration Page
Registration Thank You Page
ADs
So we spent almost 2500 LE and sold 150 tickets for 100 LE
And most importantly we gathered data for more than 350 satisfied customers for retargeting of future events or courses